Mark Fenske, PhD, is a cognitive-neuroscientist and Professor in the Department of Psychology at the University of Guelph. His research combines neuroimaging, eyetracking, and psychophysiology techniques with studies of human thought and behaviour to examine factors that are critical for healthy cognitive and emotional functioning. His writing, teaching, and public speaking are likewise aimed at helping others understand that learning a bit about the brain can be helpful in enhancing performance and well-being. Dr. Fenske’s efforts to translate scientific findings and make them accessible to the public at large includes the bestselling book, ‘The Winner’s Brain: 8 Strategies Great Minds Use to Achieve Success’ and his popular ‘Better Brain’ column, which regularly appeared in the Globe & Mail.